Print.. a dying trade.. or is it?
There is something about being able to portray a quality through printed media;
nowhere else can you raise the bar on a publication, design or idea by purely
printing it on a different stock of paper. Although the computer may give us the
speed to see things unfold.. the printed word and image still stirs a reaction,
when produced correctly... it should also not be forgotten that it should reflect
and work hand in hand with other areas of your promotion, and vice versa.
If you look at many of the major players in retail, you will notice that a website
presence alone is no longer perceived as the total package in driving your company forward….it’s the Power of Print